Blogging and The New Economy Experiment Part 1

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I had read only one blog until about three months ago. That blog was a family member’s who set up a blog to display baby pictures and keep everyone updated on the baby.  A link to the blog was sent to us in an email and we bookmarked it for future visits, so easy even a caveman could do it.  I heard about the political and celebrity blogosphere in the news but it never interested me enough to check it out.

I had an idea for an online business and ran it by a friend who has had a few online businesses.  He said no matter what you get into you have to do your research and you have to move fast in the digital world.  There are thousands of websites going up everyday so don’t just stand there, get going.

I took his advice and started downloading the podcast Internet Business Mastery which boasted being the #1 podcast for internet business.  Hey why not start at the top?  Jason Van Orden of the show recommended a blog for a website because for the non-techie its easy to update and is extremely search engine friendly.  And out of the choices of blog software, he recommended wordpress.  Not knowing any difference, I just chose it and got started figuring the most important thing was to be continuously moving forward.

The next recommendation took longer to accomplish than I ever anticipated and that was to host my blog on my own domain.  I posted the job on elance and it got done in about three weeks after two weeks of trying to do it on my own.  Unless you know what you’re doing, I highly recommend hiring someone to set up your blog if you’re going to put it on your own domain.  I didn’t get the difference between wordpress.com and wordpress.org so I set up a blog at wordpress.com first.  You can still find it at theneweconomyexperiment.wordpress.com.  I basically copied the first two posts over to this domain to get started.

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What Do Tina Fey and Steve Martin Have in Common?

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My mind constantly works on pattern recognition (Its hard to say where this came from) and one pattern that came up while I was writing my last post, The Big Money is Following Tina Fey is the similarity of Tina Fey’s recent success and Steve Martin’s meteoric rise to fame in the 70’s. 

I was a huge Steve Martin fan growing up and had all of his standup memorized.   My friends and I would quote lines back and forth from Lets Get Small and Wild and Crazy Guy all day long.  Click on the links to check out samples on Amazon, he’s still funny 30 years later.

My love of Steve Martin is no secret because I still find myself doing the old bits whenever he comes up and I got his latest book,  Born Standing Up: A Comics Life as a gift last Christmas.  I read it and loaned it out and never got it back (Does that ever happen to anyone else?) so I have to go on memory for this story. 

It was accepted in the days of Johnny that one appearance on ‘The Tonight Show’ would catapult your career.  40 appearances for Steve Martin and he was still waiting.  But one appearance on Saturday Night Live changed everything for Steve Martin.  With several gigs on the tonight show and prior to SNL, Steve Martin had trouble selling out 90 seat comedy clubs.  After SNL, he was selling out 25,000 seat auditoriums.  He sold out for nearly two years starting with that one night on SNL.

Steve attributes it to the difference in audience.  The Tonight Show was the Bob Hope generation and they just didn’t get him.  He found his audience on SNL, the younger people got him and loved him.  Steve Martin was just like Tina Fey, he embraced the speed and did standup, put out a comedy album, did more appearances on SNL and every other show it seemed like, had another hit with King Tut and more albums, did the movie ‘The Jerk’ and of course a book deal.

I highly recommend Steve’s book as a great read and a guide into how much work and years of setbacks went into his act. Sometimes you can be closer than you think and all it takes is one tweak or break for it to all fall into place.

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The Big Money is Following Tina Fey

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When you’re hot you’re hot and Tina Fey is hot.  A book deal to lock up Tina Fey got into a bidding war and it got up to $6 million for a book that has yet to be written.

Tina Fey is the ‘It’ girl right now.  $6 million is serious money for a book advance.  So why’s the money going there?  Its pretty obvious that she’s hot because of her Sarah Palin impression and NBC has special SNL episodes on Thursdays just to get in more Tina Fey as Sarah Palin time. 

The funny thing about money and success sometimes is that when it comes, it comes fast and its extremely chaotic.  Tina Fey’s been on TV for awhile and has two shows and a recent movie but her likeness to Sarah Palin has blasted off her popularity to another level.

An obstacle to success for a lot of people is that they hate messiness and chaos in their lives and in an attempt to have control they slow their life down to a crawl.  A jet can’t lift off the ground going 5 mph yet that’s what so many people try to do.  To build any kind of momentum, a person or organization has to move quickly and handle all the mess that comes with it.

Take inspiration from Tina Fey.  She’s got two TV shows going and had the honies to take on a book deal as well.  She’s not trying to slow her momentum down, she’s embracing it.

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Follow the Big Money Disappear Starring Aubrey McClendon

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Easy come easy go.  I’m not sure where the lesson is in this story other than the obvious one of the benefits and dangers of leverage.  I’m not sure what can be learned from this story but I’m posting it because of the sheer magnitude of the dollar amount, how quickly it vaporized and the size of the bets this guy was making. 

A lot of the Forbes 400 are gamblers and risk takers but this takes it to a whole new level.  Aubrey McClendon was truly a CEO that put his money on the line along with shareholders.   Unfortunately,  Aubrey was #134 on this year’s Forbes 400 list.  Aubrey McClendon, CEO of Chesapeake Energy, most likely lost 100% of his entire $3 Billion net worth over the last 3 months.  Check out this chart on Chesapeake Energy.  It went from $70 to as low as $11in just over 3 months.

The advice from this big money story is more clear to me now than when I started this post.  

Here’s the lesson.  In order to become ultra wealthy, you have to have a little bit of gambler in you.  Aubrey McClendon takes the prize with this story but the principle holds true.  To become big money you have to place a big bet and continue to place them.  Too many people expect too big of a return on a small bet, which is why the lottery is so popular.  The other principle is that Aubrey McClendon bet on himself when he bought his company’s stock.  As CEO, that’s definitely placing a bet on yourself which shows extreme confidence and aggressiveness.

Tying it all together, to have $3 billion to lose, you have to bet big and bet on yourself.

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Follow the Big Money Starring Ron Conway

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I mentioned in the last post to follow big money stories to see what the big money is up to.  It does three things:  1. it gives great investment ideas  2. it helps to determine what the next big industries and companies are 3. you can get a glimpse into their thinking by analyzing why they did what they did and how they did it. 

You can also pick up on their traits, characteristics and strategies for your own personal and business success. 

One guy a lot of tech people follow for all these reasons is Ron Conway.  He’s not exactly a household name.  He’s not on the Forbes 4oo list and he’s not mentioned in the media much.  I had never heard of him myself until a friend of mine told me about him six months ago.  My friend was already involved in a few internet businesses and I asked him for some advice.  One of the pieces of advice he gave me was to follow the moves of Ron Conway and his firm Baseline Ventures on CrunchBase.  Another piece of advice is to follow the moves of all the venture capital firms on CrunchBase.com to see where the web is headed.  Its interesting to check out the latest websites or firms that have received funding.

Ron Conway’s original claim to fame is that his firm, Angel Investors, was an early investor in GoogleAsk Jeeves and PayPal.

Ron Conway is in the news recently.  He sent out an email to all his companies and you can read it here.  It was a post from the Tech Crunch blog, one of the most popular tech blogs on the internet.

Follow Ron Conway and everybody else on techcrunch.com and you’ll practically be a Silicon Valley insider.

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Follow the Big Money

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Follow the Big Money wherever it goes and leave all prejudices and judgements behind.  This is much harder to do than it sounds.  If you haven’t always followed this advice, don’t worry, you have lots of good company.  A lot of the very wealthy and large corporations have made the same mistake and its cost them untold billions.

When you’re reading the news, keep an eye out for stories that have large dollar amounts attached to them and try to figure out why the money’s going there.

One such story that is a test for a lot of people is the contract that Rush Limbaugh just signed in July, see article.  His contract included a 9 figure signing bonus that went with his $400 million.  Thats guaranteed up front.  Nobody gets guaranteed 9 figure signing bonuses, not Tiger Woods, not Leonardo DiCaprio and not CEO’s.  That’s pretty good for a 3 hour workday.  You could say he’s the biggest personality around, and I don’t mean his weight.  The only person that’s in his universe is Oprah. 

So how does he pull it off?  Working backwards, if you have that kind of money following you then you need sponsors and advertisers that pay big for your time.  They’ll only pay big if your audience is big and loyal.  So how did he get such a big and loyal audience? 

I’ve identified five things:

He’s passionate about his work, he’s always well prepared, the show moves quickly so he gets a lot in (good value for time spent), he always has plenty of content from start to finish and most importantly, he’s formed a community of listeners that feel a sense of connection and trust him.

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Does College Football and the New Economy Have Anything in Common?

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Is there a connection between all the upsets this season and last and the new economy?  Without a doubt.  The #1’s are going down all over the place: USC, GM, Wall Street.  The same large unseen cultural forces are working in every industry, even college football.  With the widespread reach of the internet, knowledge doesn’t have many boundaries anymore.  Any kid can go on youtube or the internet and get great coaching advice for free in almost any sport.  Due to improved training methods, there are too many good players out there now for all the major programs to lock up. 

 A huge number of upsets last weekend in college football, three out of the top four lost, with #1 and #4 losing to unranked opponents.  #1 USC lost to Oregon State who had a losing record and were blown out by Penn State earlier in the year.  See ESPN article for the full stories.  This is a trend that started last season with Michigan losing to Appalachian State, first game of the year.  The irony is that probably only one or two players on the entire Appalachian State roster could make the Michigan team last year.  That Michigan team had six players that are on NFL rosters this season, see Mike DeSimone’s page.  It continued as top teams went down all season long and we ended up with a 2 loss team, LSU playing for and winnig the national championship.  I can’t remember that happening in college football, it used to be that one loss knocks you out of the national title picture.

It used to be that only large corporations had the resources and talent to come up with a product idea and be able to see it all the way through launch and distribution without much outside help.  They also had the resources to crush or drive out of business any small competitor that got in their way.  Thats not the case anymore.   

Skype took on and beat the largest telecoms in less than three years and sold out to Ebay for $2.6 billion, yes with a b.  That type of growth and scale so quickly is mindboggling.  See ‘Businessweek’ article.

What that means for us is that these large forces are at work in our lives as well.  With knowledge so readily available, its easier than ever to get good advice, start and grow a business or play a college sport.  The playing field has never been more level.  Just remember the stories of Skype and Appalachian State.

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Ben Franklin and Tim Ferriss Continued

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I read in this month’s ‘Experience Life’ magazine a great article by Jon Spayde about the exact same subject in my previous post, ‘Who Would Ben Franklin and Tim Ferriss Vote For?’  Experience Life magazine is a monthly magazine for members of Lifetime Fitness health club.  We used to be members but we still get the magazine.  Its a great article titled, ‘Lower Your Political Stress Level.’

The article mentions some ‘Barriers to Overcome’, they include: Getting sucked in by media manipulators, Mistaking opinion for information, Lure of muckraking and Too much screen time. 

One of the biggest things that’s convinced me of the immense waste of time of watching too much political coverage is the blatant campaigning that goes on by politicians of their own party and political pundits.  Their candidate could drop their pants during the debate and its spun as ’showing their human side’.  If its pointed out that its not very ‘presidential’ to do that, they’ll just change the subject by launching into one of their preplanned talking points and ignore the question.

What can be so detrimental for a lot of people is that blatant lying has become spin and is considered media savvy.  These types of behavior translate very poorly to the real world of business and personal relationships.  Try blatantly lying to a good friend or your best client and then spin it later when you’re called out and if that doesn’t work just change the subject.

It feels very strange that behavior thats so unacceptable at the personal level is considered spin or smooth media handling with catchy soundbites or preplanned talking points.  Just for fun, I’m going to start having my own daily talking points with soundbites and use them in personal conversation all day and see what happens.  No matter what the topic is, I’m just going to ignore it and start spouting off on a talking point working my soundbites in every time there’s a lull in the conversation.  It sounds like fun now that I think about it, I’ll let you know what happens.

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What About Michael Phelps?

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I made the point in my second post, ‘First Observable Change in Behavior…’ that one of the great things about a blog is the ability to pass on good information to a lot of people who it may benefit. 

I was out of town for 24 hours over the weekend while I was mulling over my last post in the back of my head.  I wanted to post it before I left town because I hadn’t put up a post in a few days but I didn’t even get a draft written to be posted at a later date due to other projects that were more urgent before I hit the road.  I brought my laptop with me but I might as well have brought a kettle ball.

We were in the hotel bar on Saturday night watching the end of the Ryder Cup for that day.  We were cheering everything the Americans did while an Englishman sitting a few tables over was cheering everything the Europeans did.  The simultaneous cheers and groans on every putt were comical.  What’s great about hotel bars is that people are friendlier because you’re all out of town, relaxed a little bit being out of your old environment and its much more likely to have good conversation with someone from another part of the universe. 

We started chatting with our new friend and found out he is in the apparel business and used to work with Speedo. He met Michael Phelps a few times and said that he’s the most focused individual he’s ever met.  He went to bed every night regularly at 8 so that he could wake up and start swimming at 4AM.

Michael Phelps Donates Speedo’s $1 Million Bonus To Launch Charity Foundation

15.09.2008

Michael Phelps

Fourteen time Olympic Gold Medallist Michael Phelps this week announced the launch of the Michael Phelps Foundation, donating Speedo’s $1 million bonus he will receive for winning eight gold medals in Beijing.

 

There wasn’t a whole lot of media coverage of Phelps’ charitable endeavors.  What a great project to start.  Phelps deserves all the success he’s achieved.

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Who Would Ben Franklin And Tim Ferriss Vote For?

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This has been the most interesting presidential election of my life.  Sorry Al Gore, Bob Dole, Michael Dukakis, Walter Mondale and the other guys, (remember Paul Tsongas?  I know, neither do I) you’re all completely dry and boring compared to Barrack Obama and Sarah Palin.  It doesn’t matter who you’re voting for.  I have never seen candidates that can energize their side and set off the opposition as well as these two can.  They have been lightning rods for adoration and villification like nothing I’ve ever seen.  Past candidates for president like Dick Gephardt would drone on in such electrifying monotone with  ”The dream started as the son of a blah blah blah…”  You’ve already lost me Dick, click.   

Does it mean that this election is bigger than any previous election?  Not necessarily, they’re all big.  This election has been more entertaining which means it can be more of a distraction.  There has been so much rhetoric that it can be very confusing and overwhelming for a lot of people.  The amount of attention and partisan energy going into this election is without precedent. 

This is NOT a political post but rather some guidance on current events and how to put recent events into better perspective so that you can manage your life more effectively.  The rhetoric and partisan sniping can be very draining for a lot of people if its not managed properly.  It can lead to arguing amongst friends, poor sleep because you’re still po’d about something Jack Cafferty said on CNN or worst of all, being overwhelmed by it all.  If you’ve got a lot going on or are trying to reach a goal that requires all your energy then you can’t afford these power leaks. 

The key until Nov 4th and afterwards is to not lose your feeling of control over your life and your focus.  For the vast majority of Americans, their own personal actions have a far greater impact on their lives than who’s in the white house at any given time.  Your choice of a college, spouse, group of friends, starting a family, deciding on a major goal like law or medical school or starting your own business will have far more significance for your future than who wins the election.

 But these political pundits make it sound so all or nothing.  That’s their job.  A political talking head has two messages.  One is the news itself, the other is to sell that news as important to you and your life.  If Chris Matthews or Anderson Cooper or Candy Crowley can sell you on how important their message is then you’ll have to keep coming back for more information.  Another agenda is that if what they cover is important then that means they’re important.  But how important are all these daily updates on election coverage?  

Are you better off than you were eight years ago?  I love this slogan because it reasons from the specific to the general.  There are displaced parts of the economy at every point in time and these are emphasized by the opposition in campaigns during every election.  The last eight years have given us the ipod, iphone, texting, IMing, facebook, myspace, Skype, Google, Jamba Juice, Chipotle, Starbucks on every block, megaplexes, Costco, high speed internet, HD tv, flat panel tvs, satellite radio, portable DVD players, Netflix, Wii, Xbox 360,  new construction of commercial and residential buildings all over this country.  How many of America’s youth would want to roll the clock back on all these changes?  There’s now a whole generation of Americans that think life without an ipod and texting would be like living in a cave.  Its a double edged sword, if the incumbent points to all the progress then the opposition says they can’t take credit for it.  The end result is we are continually told that we’re not better off and this negativity gets recirculated like stale air.  Somebody open a window. 

But really, are you better off than you were eight years ago?  It all depends.  Did you start a family?  Did you start a new business or go back to school for more training for your career?  Did you take up smoking?  Did you quit smoking?  Did you get out of a bad relationship and get a fresh start?  If you don’t take any action then you’ll be in the same position in eight more years no matter who’s in the white house.  

But don’t just take my word for it, I am deferring to an old economy star and a new economy star.

The old economy star is Ben Franklin and his timeless essay titled, “The Way to Wealth”. 

“It would be thought a hard government that should tax its people one tenth part of their time, to be employed in its service. But idleness taxes many of us much more, if we reckon all that is spent in absolute sloth, or doing of nothing, with that which is spent in idle employments or amusements, that amount to nothing. Sloth,by bringing on diseases, absolutely shortens life. Sloth, like rust, consumes faster than labor wears, while the used key is always bright, as Poor Richard says. But dost thou love life, then do not squander time, for that’s the stuff life is made of, as Poor Richard says.

 Ben Franklin also uses a very interesting literary device in this essay.  He repackages a lot of his old sayings from ‘Poor Richard’s Almanac’ by introducing a new character, Father Abraham, who freely quotes Poor Richard in his essay, “The Way to Wealth”.   Click on this link to read the entire essay, a lot of the advice is timeless.

 

The next piece of advice comes from a new economy star, Tim Ferriss, author of ‘The 4 Hour Workweek’.   

He introduces a concept called ‘The Low Information Diet’ on how to cultivate selective ignorance.  This is one of the best chapters in his book.  He starts out the chapter with this great quote.

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”.   Herbert Simon, Nobel Prize recipient.  

Tim is relentless at his approach to information management.  Basically, if its not actionable, its pretty useless.  Tim has not read a newspaper in five years.  Would Ben Franklin have approved of not reading the newspaper? 

Using Tim’s low information diet approach, I picked out my favorite two sentences from the chapter.  

‘Most information is time-consuming,  negative, irrelevant to your goals, and outside of your influence.  I challenge you to look at whatever you read or watched today and tell me that it wasn’t at least two of the four.’

Chances are good that if you were watching CNN, MSNBC or FOX news about the upcoming election, it was four out of four. 

 

 

 

 

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